































Your story is
the strategy
Your story is
the strategy
Your story is
the strategy
Your story is
the strategy
Take a breath and build a brand that has clients lining up to work with you.
Take a breath and build a brand that has clients lining up to work with you.
Take a breath and build a brand that has clients lining up to work with you.
JOIN THE FRAMEWORK COMMUNITY AND DISCOVER YOUR HIDDEN POTENTIAL
JOIN THE FRAMEWORK COMMUNITY AND DISCOVER YOUR HIDDEN POTENTIAL
Framework gives emotionally charged founders the tools to translate their passion into stories that deeply resonate and convert.
Framework gives emotionally charged founders the tools to translate their passion into stories that deeply resonate and convert.
Framework gives emotionally charged founders the tools to translate their passion into stories that deeply resonate and convert.
Framework gives emotionally charged founders the tools to translate their passion into stories that deeply resonate and convert.

Overthinkers
You’re brilliant, but your message is tangled in hesitation, perfectionism, or trying to say it right. You want to express what you do in a way that’s... you.

Overthinkers
You’re brilliant, but your message is tangled in hesitation, perfectionism, or trying to say it right. You want to express what you do in a way that’s... you.

Overthinkers
You’re brilliant, but your message is tangled in hesitation, perfectionism, or trying to say it right. You want to express what you do in a way that’s... you.

Overthinkers
You’re brilliant, but your message is tangled in hesitation, perfectionism, or trying to say it right. You want to express what you do in a way that’s... you.

Overfeelers
You care deeply about your work but it’s hard to talk about it without shrinking, overexplaining, or fearing judgment. You want to feel confident being seen.

Overfeelers
You care deeply about your work but it’s hard to talk about it without shrinking, overexplaining, or fearing judgment. You want to feel confident being seen.

Overfeelers
You care deeply about your work but it’s hard to talk about it without shrinking, overexplaining, or fearing judgment. You want to feel confident being seen.

Overfeelers
You care deeply about your work but it’s hard to talk about it without shrinking, overexplaining, or fearing judgment. You want to feel confident being seen.

Overdoers
You’ve tried the content, the funnels, the formulas but it still doesn’t feel like you. You want to slow down, align, and attract the right people without burning out.

Overdoers
You’ve tried the content, the funnels, the formulas but it still doesn’t feel like you. You want to slow down, align, and attract the right people without burning out.

Overdoers
You’ve tried the content, the funnels, the formulas but it still doesn’t feel like you. You want to slow down, align, and attract the right people without burning out.

Overdoers
You’ve tried the content, the funnels, the formulas but it still doesn’t feel like you. You want to slow down, align, and attract the right people without burning out.
Activate your breath, build your brand and transform your business.
Activate your breath, build your brand and transform your business.
Activate your breath, build your brand and transform your business.
Activate your breath, build your brand and transform your business.
Carla Palette
Nick’s honest, supportive approach helped me grow, plan clearly, and go all in. I wouldn’t be where I am today without him.
Carla Palette
Nick’s honest, supportive approach helped me grow, plan clearly, and go all in. I wouldn’t be where I am today without him.
Carla Palette
Nick’s honest, supportive approach helped me grow, plan clearly, and go all in. I wouldn’t be where I am today without him.
Ryan Hayward
Framework has been a game-changer for how I think about growth, culture, and community. It’s shaped the way I’m building my business.
Ryan Hayward
Framework has been a game-changer for how I think about growth, culture, and community. It’s shaped the way I’m building my business.
Ryan Hayward
Framework has been a game-changer for how I think about growth, culture, and community. It’s shaped the way I’m building my business.
Rodrigo Blergh
Framework helped me build real confidence and connection, without compromising who I am. I’m now living a life I didn’t think was possible.
Rodrigo Blergh
Framework helped me build real confidence and connection, without compromising who I am. I’m now living a life I didn’t think was possible.
JOIN THE FRAMEWORK COMMUNITY AND DISCOVER YOUR HIDDEN POTENTIAL
Turn overthinking, overwhelm, and over-giving into clarity, momentum, and clients with the Framework for Flow.
Turn overthinking, overwhelm, and over-giving into clarity, momentum, and clients with the Framework for Flow.
Turn overthinking, overwhelm, and over-giving into clarity, momentum, and clients with the Framework for Flow.
Turn overthinking, overwhelm, and over-giving into clarity, momentum, and clients with the Framework for Flow.
[01]
Clear
Take a breath to regulate your nervous system and get clear on what truly matters.
[02]
Commit
Lock in your focus, honour your priority and stop second guessing yourself.
[03]
Create
Build momentum by doing the work that's important and helps you grow.[04]
Connect
Share the process, get support, and build momentum inside real community.




What you’re unlocking in Framework
What you’re unlocking in Framework
What you’re unlocking
in Framework
What you’re unlocking in Framework
COMMUNITY
Space for the deep & meaningful
Space for the deep & meaningful
Space for the deep & meaningful
Space for the deep & meaningful
Inside Framework, you’re surrounded by founders and creators who value clarity, depth, and momentum. Deep conversations, meaningful connections. This is a community of practice for growth, progress, honest feedback, and the kind of accountability that actually gets you moving.
Inside Framework, you’re surrounded by founders and creators who value clarity, depth, and momentum. Deep conversations, meaningful connections. This is a community of practice for growth, progress, honest feedback, and the kind of accountability that actually gets you moving.
















COURSES
Brand Storytelling Masterclass
Brand Storytelling Masterclass
Brand Storytelling
Masterclass
Turn your passion into poetry, and your message into something magnetic. Clarify your value and what you stand for, so the right people find you and your offer irresistible.
COURSES
Brand Storytelling Masterclass
Turn your passion into poetry, and your message into something magnetic. Clarify your value and what you stand for, so the right people find you and your offer irresistible.

Intro
The Introduction Framework
Craft a clear, confident introduction that builds instant trust, creates curiosity, and positions you as someone worth listening to.

Purpose
The Purpose Framework
Clarify what drives you so you can lead with meaning, speak with conviction, and attract clients aligned with your mission.

Value
The Value Framework
Use your values as authentic storytelling tools to build trust, create emotional alignment, and position your brand for lasting loyalty.

Intro
The Introduction Framework
Craft a clear, confident introduction that builds instant trust, creates curiosity, and positions you as someone worth listening to.

Purpose
The Purpose Framework
Clarify what drives you so you can lead with meaning, speak with conviction, and attract clients aligned with your mission.

Value
The Value Framework
Use your values as authentic storytelling tools to build trust, create emotional alignment, and position your brand for lasting loyalty.

Intro
The Introduction Framework
Craft a clear, confident introduction that builds instant trust, creates curiosity, and positions you as someone worth listening to.

Purpose
The Purpose Framework
Clarify what drives you so you can lead with meaning, speak with conviction, and attract clients aligned with your mission.

Value
The Value Framework
Use your values as authentic storytelling tools to build trust, create emotional alignment, and position your brand for lasting loyalty.

Intro
The Introduction Framework
Craft a clear, confident introduction that builds instant trust, creates curiosity, and positions you as someone worth listening to.

Purpose
The Purpose Framework
Clarify what drives you so you can lead with meaning, speak with conviction, and attract clients aligned with your mission.

Value
The Value Framework
Use your values as authentic storytelling tools to build trust, create emotional alignment, and position your brand for lasting loyalty.




WORKSHOPS
The Flow State Protocol
The Flow State Protocol
Flow State
Workshops
The Flow
State Protocol
A weekly reset designed to improve focus, reduce overwhelm, and drive real progress. Each session combines breathwork and strategic reflection to help you regulate your nervous system, prioritise what matters, and follow through with clarity.

MENTORSHIP
A more mindful
brand of mentorship
A more mindful
brand of mentorship
A more mindful
brand of mentorship
I’ve spent 25 years building brands and businesses. But what I’m best at is helping people amplify their strengths and express them in a way that resonates deeply with their audience.
Framework is for founders and creators with emotional depth and big ambition. The ones who don’t feel quite at home in hustle culture and slightly out of place in healing circles. Here, you find your voice, own your value, and build something meaningful to you without burning out or selling out.
MENTORSHIP
A more mindful brand of mentorship

I’ve spent 25 years building brands and businesses. But what I’m best at is helping people amplify their strengths and express them in a way that resonates deeply with their audience.
Framework is for founders and creators with emotional depth and big ambition. The ones who don’t feel quite at home in hustle culture and slightly out of place in healing circles. Here, you find your voice, own your value, and build something meaningful to you without burning out or selling out.

MENTORSHIP
A more mindful
brand of mentorship
I’ve spent 25 years building brands and businesses. But what I’m best at is helping people amplify their strengths and express them in a way that resonates deeply with their audience.
Framework is for founders and creators with emotional depth and big ambition. The ones who don’t feel quite at home in hustle culture and slightly out of place in healing circles. Here, you find your voice, own your value, and build something meaningful to you without burning out or selling out.
MENTORSHIP
A more mindful brand of mentorship

I’ve spent 25 years building brands and businesses. But what I’m best at is helping people amplify their strengths and express them in a way that resonates deeply with their audience.
Framework is for founders and creators with emotional depth and big ambition. The ones who don’t feel quite at home in hustle culture and slightly out of place in healing circles. Here, you find your voice, own your value, and build something meaningful to you without burning out or selling out.


Olivia Rinato
Nick is one of the most empathetic and grounded mentors I know. He blends deep sensitivity with firm, challenging guidance.

Olivia Rinato
Nick is one of the most empathetic and grounded mentors I know. He blends deep sensitivity with firm, challenging guidance.

Olivia Rinato
Nick is one of the most empathetic and grounded mentors I know. He blends deep sensitivity with firm, challenging guidance.

Olivia Rinato
Nick is one of the most empathetic and grounded mentors I know. He blends deep sensitivity with firm, challenging guidance.

Olivia Rinato
Nick is one of the most empathetic and grounded mentors I know. He blends deep sensitivity with firm, challenging guidance.

Julian Abrahans
Nick’s been a mentor to me for years. I’m constantly inspired by how he turns small ideas into big success and shares it with others.

Julian Abrahans
Nick’s been a mentor to me for years. I’m constantly inspired by how he turns small ideas into big success and shares it with others.

Julian Abrahans
Nick’s been a mentor to me for years. I’m constantly inspired by how he turns small ideas into big success and shares it with others.

Julian Abrahans
Nick’s been a mentor to me for years. I’m constantly inspired by how he turns small ideas into big success and shares it with others.

Julian Abrahans
Nick’s been a mentor to me for years. I’m constantly inspired by how he turns small ideas into big success and shares it with others.

Jess leondiou
Nick sees both the business and the human behind it. His advice is intuitive, grounded, and never off the shelf.

Jess leondiou
Nick sees both the business and the human behind it. His advice is intuitive, grounded, and never off the shelf.

Jess leondiou
Nick sees both the business and the human behind it. His advice is intuitive, grounded, and never off the shelf.

Jess leondiou
Nick sees both the business and the human behind it. His advice is intuitive, grounded, and never off the shelf.

Jess leondiou
Nick sees both the business and the human behind it. His advice is intuitive, grounded, and never off the shelf.




Priced so you can say yes to yourself.
Priced so you can say yes to yourself.
Priced so you can say
yes to yourself.
Priced so you can say yes to yourself.
In a world that pulls you in a hundred directions, this is a space to return to yourself,: clear, steady, supported, and in flow. The value is in who you become here.
Prices in USD
In a world that pulls you in a hundred directions, this is a space to return to yourself,: clear, steady, supported, and in flow. The value is in who you become here.
Prices in USD
In a world that pulls you in a hundred directions, this is a space to return to yourself,: clear, steady, supported, and in flow. The value is in who you become here.
Prices in USD
MONTHLY
$79 /MONTH
An investment in your clarity, creativity, and forward motion.
Passionate community of creators and founders to grow with
Access to all Brand Storytelling Masterclass video courses
Weekly live Flow State workshop to start your week flying
Special invitations to live events and workshops hosted by industry experts
Personal 1:1 coaching call with Nick
MONTHLY
$79 /MONTH
An investment in your clarity, creativity, and forward motion.
Passionate community of creators and founders to grow with
Access to all Brand Storytelling Masterclass video courses
Weekly live Flow State workshop to start your week flying
Special invitations to live events and workshops hosted by industry experts
MONTHLY
$79 /MONTH
An investment in your clarity, creativity, and forward motion.
Passionate community of creators and founders to grow with
Access to all Brand Storytelling Masterclass video courses
Weekly live Flow State workshop to start your week flying
Special invitations to live events and workshops hosted by industry experts
MONTHLY
$79 /MONTH
An investment in your clarity, creativity, and forward motion.
Passionate community of creators and founders to grow with
Access to all Brand Storytelling Masterclass video courses
Weekly live Flow State workshop to start your week flying
Special invitations to live events and workshops hosted by industry experts
Personal 1:1 coaching call with Nick
ANNUAL
SAVE $158
$790 /YEAR
If you’re committed to your breath, brand and business, save by signing up annually.
Personal 1:1 coaching call with Nick
Passionate community of creators and founders to grow with
Access to all Brand Storytelling Masterclass video courses
Weekly live Flow State workshop to start your week flying
Special invitations to live events and workshops hosted by industry experts
ANNUAL
SAVE $158
$790 /YEAR
If you’re committed to your breath, brand and business, save by signing up annually.
Personal 1:1 coaching call with Nick
Passionate community of creators and founders to grow with
Access to all Brand Storytelling Masterclass video courses
Weekly live Flow State workshop to start your week flying
Special invitations to live events and workshops hosted by industry experts
ANNUAL
SAVE $158
$790 /YEAR
If you’re committed to your breath, brand and business, save by signing up annually.
Personal 1:1 coaching call with Nick
Passionate community of creators and founders to grow with
Access to all Brand Storytelling Masterclass video courses
Weekly live Flow State workshop to start your week flying
Special invitations to live events and workshops hosted by industry experts
ANNUAL
SAVE $158
$790 /YEAR
If you’re committed to your breath, brand and business, save by signing up annually.
Passionate community of creators and founders to grow with
Access to all Brand Storytelling Masterclass video courses
Weekly live Flow State workshop to start your week flying
Special invitations to live events and workshops hosted by industry experts
Personal 1:1 coaching call with Nick
Frequently Asked Questions
Frequently Asked Questions
Frequently Asked
Questions
Frequently Asked
Questions
What exactly is Framework?
Framework is a mentoring space for emotionally charged, ambitious humans who want a business that feels true and actually works. We help you get clear on what you offer, who it’s for, and how to communicate it in a way that resonates. You’ll build a brand that reflects who you are, supported by structure, strategy, and breathwork practices that keep your nervous system steady. It’s not about chasing more. It’s about alignment, clarity, and momentum. Your story is the strategy.
Does this only work for founders and creatives?
No. Framework works for anyone selling a service or transformation who wants to lead with clarity and depth. Clients range from therapists, designers, and wine label owners to startup founders, dentists, and teams at Deloitte and the NBA. If you have value to offer but struggle to explain it, grow it, or evolve it, this helps you find the words, structure, and strategy that actually connect.
What if I’m just starting out?
Perfect. You’re not stuck in old systems or outdated stories. You’ve got energy, ideas, and some experience, but no clear way to package it. We’ll help you define your offer, your people, and your path forward, so you can build with confidence from day one.
What if I’ve been doing this for years and I’m burning out?
That usually means you’ve outgrown what you built. You’re running something that no longer reflects who you are. We’ll help you reconnect to what matters, simplify your structure, and reframe your message so it energises you again. No reinvention. Just recalibration.
What exactly is Framework?
Framework is a mentoring space for emotionally charged, ambitious humans who want a business that feels true and actually works. We help you get clear on what you offer, who it’s for, and how to communicate it in a way that resonates. You’ll build a brand that reflects who you are, supported by structure, strategy, and breathwork practices that keep your nervous system steady. It’s not about chasing more. It’s about alignment, clarity, and momentum. Your story is the strategy.
Does this only work for founders and creatives?
No. Framework works for anyone selling a service or transformation who wants to lead with clarity and depth. Clients range from therapists, designers, and wine label owners to startup founders, dentists, and teams at Deloitte and the NBA. If you have value to offer but struggle to explain it, grow it, or evolve it, this helps you find the words, structure, and strategy that actually connect.
What if I’m just starting out?
Perfect. You’re not stuck in old systems or outdated stories. You’ve got energy, ideas, and some experience, but no clear way to package it. We’ll help you define your offer, your people, and your path forward, so you can build with confidence from day one.
What if I’ve been doing this for years and I’m burning out?
That usually means you’ve outgrown what you built. You’re running something that no longer reflects who you are. We’ll help you reconnect to what matters, simplify your structure, and reframe your message so it energises you again. No reinvention. Just recalibration.
What exactly is Framework?
Framework is a mentoring space for emotionally charged, ambitious humans who want a business that feels true and actually works. We help you get clear on what you offer, who it’s for, and how to communicate it in a way that resonates. You’ll build a brand that reflects who you are, supported by structure, strategy, and breathwork practices that keep your nervous system steady. It’s not about chasing more. It’s about alignment, clarity, and momentum. Your story is the strategy.
Does this only work for founders and creatives?
No. Framework works for anyone selling a service or transformation who wants to lead with clarity and depth. Clients range from therapists, designers, and wine label owners to startup founders, dentists, and teams at Deloitte and the NBA. If you have value to offer but struggle to explain it, grow it, or evolve it, this helps you find the words, structure, and strategy that actually connect.
What if I’m just starting out?
Perfect. You’re not stuck in old systems or outdated stories. You’ve got energy, ideas, and some experience, but no clear way to package it. We’ll help you define your offer, your people, and your path forward, so you can build with confidence from day one.
What if I’ve been doing this for years and I’m burning out?
That usually means you’ve outgrown what you built. You’re running something that no longer reflects who you are. We’ll help you reconnect to what matters, simplify your structure, and reframe your message so it energises you again. No reinvention. Just recalibration.
What exactly is Framework?
Framework is a mentoring space for emotionally charged, ambitious humans who want a business that feels true and actually works. We help you get clear on what you offer, who it’s for, and how to communicate it in a way that resonates. You’ll build a brand that reflects who you are, supported by structure, strategy, and breathwork practices that keep your nervous system steady. It’s not about chasing more. It’s about alignment, clarity, and momentum. Your story is the strategy.
Does this only work for founders and creatives?
No. Framework works for anyone selling a service or transformation who wants to lead with clarity and depth. Clients range from therapists, designers, and wine label owners to startup founders, dentists, and teams at Deloitte and the NBA. If you have value to offer but struggle to explain it, grow it, or evolve it, this helps you find the words, structure, and strategy that actually connect.
What if I’m just starting out?
Perfect. You’re not stuck in old systems or outdated stories. You’ve got energy, ideas, and some experience, but no clear way to package it. We’ll help you define your offer, your people, and your path forward, so you can build with confidence from day one.
What if I’ve been doing this for years and I’m burning out?
That usually means you’ve outgrown what you built. You’re running something that no longer reflects who you are. We’ll help you reconnect to what matters, simplify your structure, and reframe your message so it energises you again. No reinvention. Just recalibration.

Still not sure it’s for you?
Take the Self Expression Quiz: A quick way to see where you're blocked and what might help you move.

Still not sure it’s for you?
Take the Self Expression Quiz: A quick way to see where you're blocked and what might help you move.

Still not sure it’s for you?
Take the Self Expression Quiz: A quick way to see where you're blocked and what might help you move.

Still not sure it’s for you?
Take the Self Expression Quiz: A quick way to see where you're blocked and what might help you move.