GF Feature
Nick Profile
Creative Director
Nick Parker

GoodForm

Because adolescent boys struggle with body image too

Teenage audiences can be a challenge, especially when you are talking about body image. Good Form, a Victoria University initiative, made the topic approachable and engaging in a classroom setting. A relatable visual identity and custom illustrations guided boys through a digitally led classroom experience that initiated meaningful conversations around self-worth and body positivity.

Credits: Jeremy Ley, Carla Young

Goodform brand
Sketches
Characters 4
Characters 2
Characters 5
Menu
Beiber
Phone
Goodform caveman
Goodform hippy
Goodform greek stud
Goodform 90s man
Goodform digital