Hello CFO needed a fresh brand mark to match their fresh approach to the finance game. While we needed to show the relationship between Hello CFO and the fast-moving tech industries, we had to be careful not to make them seem inexperienced and unstable.
A thorough, hands-on branding process ensured a bit of the Hello CFO team's identity helped to build the new brand mark.
Mood boarding and exploration led us to an initial concept that really connected Hello CFO with their target clients in the startup and tech industries. A bit of warmth, a bit of youth, a bit of punch.
The final concept maintained a techy and modern feel while adding a little sophistication that brought a reliable and trustworthy edge to Hello CFO.
"We worked with the Light Creative team to develop a new brand identity for our business. Through the whole process, they took the time to understand the unique attributes of our business and worked hard to ensure the final outcome was the right fit for us. The team were great to deal with the entire way and we're really pleased with the results."